Developing Business In The Garden Industry
PlantforLife
PlantforLife has been created by the HTA with the aim of helping people get the most out of their garden with gardening advice, information and inspirational ideas, highlighting the health and well-being benefits of plants and gardening.
What is PlantforLife?
PlantforLife is based on the comprehensive collating and updating of scientific research on the environment and personal benefits of plants to the quality of life, in conjunction with Reading University. Please click here to view the Reading University PlantforLife literature reviews.
We have currently over 800 members for PlantforLife.
What are the PlantforLife objectives?
We want to ensure that every initiative meets the PlantforLife campaign objectives to:
- Inspire and inform
- Illustrate the benefits
- Offer adaptable solutions
- Add value and drive sales
All initiatives will have 360 integration:
- Media
- Member support (POS)
- Online
Who are PlantforLife’s target markets?
The campaign has two strands, the first is a consumer focus, primarily targeting the ‘marginal gardener’ – people who do some gardening but lack the time, skill or confidence to create their ideal ‘outdoor room’. It is about giving these people inspiration, ideas and know-how to create a garden that will enhance their lift.
The second key target to the PlantforLife campaign is the amenity sector, with the aim of raising the profile and importance of plants through the landscape supply chain, increasing the actual use of plants in all building projects and public spaces.
PlantforLife partners
PlantforLife is delighted to be working with gardening expert Chris Collins who is one of the most passionate plantsman around today. His enthusiasm for plants and the outdoors has taken him as far afield as Japan and Africa, as well as to the world-renowned Kew Gardens. Chris is also spreading the gardening world to the next generation in his role as Blue Peter’s resident gardener!
Last updated: 11/03/2010 14:56